Dec 18, 2015

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. These Search Engine Optimization methods leverage knowledge gained from a scientific understanding of the inner workings of search engines.

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